EventPorte is positioning itself as more than a ticket-selling platform, combining payments, marketing, attendee engagement and on-the-ground operational support to help event organisers build sustainable businesses across Africa.
Launched in August 2024 by payments company Payaza, the startup provides tools for creating, promoting and managing events, from concerts and festivals to conferences and multi-day programmes.
The company’s expansion comes as Nigeria’s events industry continues to grow. According to Deep Market Insights, the market is projected to increase from $10.67 billion in 2025 to $27.5 billion by 2034.
Nishita Devanand, EventPorte’s general manager, said the company was developed to bring Payaza’s payment infrastructure together with services that address the broader needs of event organisers.
Initially built as a product within Payaza, EventPorte has since become a standalone subsidiary with ambitions to establish itself as a leading event technology and growth platform in Africa.
Building beyond digital ticket sales
Entering a market already served by platforms such as Tix Africa and Eventbrite meant EventPorte needed to offer organisers more than a way to sell tickets.
Its platform supports flexible ticket categories, capacity management, real-time sales tracking and team coordination. Organisers can also run email campaigns, offer donations and allow customers to purchase tickets for different sessions or event days through a single checkout.
For organisers managing multiple events, the platform provides branded, no-code pages that showcase upcoming programmes in one place, giving them a central destination for audiences to discover and purchase tickets.
EventPorte does not charge subscription fees for access to these tools. Instead, it earns revenue through commissions on ticket sales and partnerships across the events ecosystem.
Devanand said the company believes its responsibility extends beyond providing an event page and payment link. Organisers may also need help making decisions about ticket pricing structures, venue capacity, audience communication and entry arrangements.
Supporting events before, during and after
EventPorte’s approach includes working with organisers before tickets go on sale, helping them structure ticket categories, estimate venue capacity and plan how attendees will enter an event.
The company also supports ticket validation and payments at the venue, with staff available to assist with guest coordination and operational challenges where needed.
Devanand, who has more than 15 years of experience in hospitality and events, said small operational decisions can have a significant impact on how guests experience an event.
The company also focuses on what happens after the event ends. Attendance and engagement data can help organisers understand which ticket categories performed well, who attended and what changes could improve future events.
EventPorte aims to help organisers use this information to strengthen audience relationships, encourage repeat attendance and build more sustainable event businesses.
Established brands and payment infrastructure
Despite being less than two years old at the time of the report, EventPorte has attracted clients across hospitality, entertainment, sports and culture.
Its users include Hard Rock Cafe Lagos, Eko Hotels & Suites, Bature Brewery, Felabration, Pulse Fiesta, Adidas, Lacoste, the William Troost-Ekong Foundation and the Lagos International Theatre Festival.
The company attributes these relationships partly to its emphasis on understanding clients’ operational requirements and providing support beyond the software itself.
Its connection to Payaza also remains central to its offering. The payment infrastructure supports multiple payment methods and currencies, next-day payouts for organisers, transaction reporting and analytics.
EventPorte says it generates revenue from ticket sales and strategic partnerships, although it has not disclosed financial figures.
Expansion into Ghana and Kenya
After establishing itself in Nigeria, EventPorte expanded into Ghana and Kenya in 2025.
The company has had to adapt its processes to the different payment preferences and operating conditions in each market. In Ghana, for example, mobile money plays an important role in everyday transactions, making support for locally familiar payment methods essential.
Devanand said the company is still learning in both markets and is focusing on working directly with organisers to improve its products and services.
Rather than immediately entering additional countries, EventPorte plans to strengthen its presence in Nigeria, Ghana and Kenya. Its platform can also serve international audiences, including diaspora-led events attracting ticket buyers from different parts of the world.
What comes next for event technology?
EventPorte reports that more than 2,000 event organisers use its platform and that it facilitates thousands of ticket sales each month across concerts, conferences, sporting events and festivals.
Looking ahead, the company expects dynamic ticket pricing and more personalised event discovery to become increasingly important. These tools could help organisers respond to demand, reach relevant audiences and make better use of their existing data.
However, its longer-term challenge will be proving that the combination of ticketing, payments, marketing and operational support delivers enough value to keep organisers using the platform across multiple events.
For EventPorte, the ambition is to become an ongoing partner in how events are planned, promoted and managed — rather than simply the service that processes a ticket purchase.
Source: Techpoint Africa