Job Title: Marketing Specialist
Company: RLF Family Law
Job Type: Full-time (40 hours per week), fully remote
Location: Remote, Worldwide.
Salary/Pay: USD 20 - 25 per hour.
Experience: 2-3 years of professional marketing experience preferred. Experience with law firms or other professional services is a plus.
Skills Required:
- Working knowledge of SEO, Google Business Profile, Google Ads and Google Local Services Ads
- Experience managing LinkedIn, Instagram and Facebook for a professional brand
- Proficiency with Canva, CapCut or comparable content creation and editing tools
- Strong writing, editing, verbal communication, organisation and attention to detail
- Familiarity with Lawmatics or a comparable CRM and email marketing system
- Ability to use Excel or Google Sheets to track and interpret marketing performance
- Thoughtful, responsible use of ChatGPT and other AI tools
- Ability to work independently, take initiative, and juggle several projects remotely
- Sound professional judgment and discretion in a client-sensitive legal setting
Date Posted: Oct 14, 2026
Application Deadline: Not stated
Description:
RLF Family Law provides divorce and family law representation in New York City. It is hiring a creative, analytical and results-driven Marketing Specialist to take ownership of the firm's day-to-day marketing. This is the firm's only dedicated in-house marketing role, working directly with the Founder and Managing Attorney, the firm's attorneys, and external vendors. It suits someone who likes a small, entrepreneurial environment and both the creative and operational sides of marketing.
Key responsibilities include:
- Managing Instagram, Facebook, LinkedIn, Google Business Profile and other channels to attract qualified prospective clients
- Planning and running multi-channel campaigns, and researching competitors and market trends
- Creating social graphics, reels, short videos, brochures, presentations and articles, and keeping a consistent brand voice
- Coordinating and monitoring Google Ads and Local Services Ads, including budgets, lead tracking and optimisation
- Updating website copy and landing pages, and supporting SEO
- Building email campaigns, newsletters and automated lead-nurturing workflows in Lawmatics or similar software
- Tracking lead volume and quality, conversion rates, cost per lead and traffic, and reporting with recommendations
- Managing deadlines and vendors, and using AI tools responsibly with attorney review of legal marketing content
How to Apply:
Submit your resume, a brief cover letter explaining your interest in an independent, hands-on marketing role, and examples of relevant content or campaigns. Where possible, describe the results you achieved and your personal contribution. No application link or email address was provided in the source.
Apply through Wellfound.