X is bringing its social media services and artificial intelligence tools under one subscription system, allowing users to access features from X Premium, Grok, and Cursor through a unified package with pricing options ranging from free access to $200 per month.
Announced on October 12, the new offering, called The X Subscription, is designed to simplify access to the company's growing range of products while providing different levels of AI usage based on the plan selected.
The packages combine existing X Premium benefits with varying allowances for AI-powered chat, content creation, and coding. X says the new structure will deliver more usage for every dollar spent compared with the corresponding plans it replaces.
In its announcement, the company highlighted the ability to code using Cursor, complete tasks with Bot, interact with Grok and access X Premium features through a single subscription.
Five plans offer different levels of AI access
The new subscription structure includes five tiers, beginning with a free option that provides limited access to chat and agent requests. At the opposite end is the Ultra plan, priced at $200 monthly, which offers substantially larger AI usage allowances.
The company intends to make the packages available gradually across different markets, starting in the United States.
A key feature is the consolidation of Grok and Cursor usage into a shared weekly allowance. Subscriptions, billing, usage tracking, and additional credits can be managed through a common workspace dashboard, reducing the need to administer separate accounts for each service.
The exact benefits available to users will depend on their chosen tier and whether they connect a personal X account.
Existing subscribers can choose whether to switch
The introduction of the unified package does not automatically move existing customers onto the new plans. Current subscribers can retain their existing subscriptions, prices, and features or opt into the consolidated offering.
Eligible users can begin the transition through Cursor or Grok, or by using account-unification pages provided by the company. Users who switch will have their selected Cursor, SuperGrok and paid X Premium subscriptions cancelled during checkout, with prorated refunds for unused time subject to the relevant payment provider's terms.
However, the company has warned that switching is permanent and cannot be reversed. Customers therefore need to review their accounts and existing subscriptions before proceeding.
For team plans, members with paid seats may receive X benefits by linking their individual personal accounts. Enterprise customers face separate eligibility requirements, and not all accounts are currently eligible to make the change.
Third-party AI models remain an additional cost
Although the new package brings Grok and Cursor together, it does not cover every AI service accessible through Cursor.
Models supplied by third parties, including Anthropic and OpenAI, remain separately billed at API list prices from the first use, with charges deducted from prepaid credits, according to xAI's subscription documentation.
This means customers may still face additional expenses depending on the models they select, even when their primary Grok and Cursor access is covered by a unified subscription.
A broader push to combine AI and social media services
The launch reflects an effort to bring X's social platform and its expanding AI products into a more integrated commercial offering.
The initiative also follows changes to the branding of the broader SpaceX and xAI business, now referred to as SpaceX Super Intelligence, or SpaceXSI. The company acquired Cursor in August, adding the AI coding platform to its expanding portfolio.
By consolidating billing and usage allowances, X is aiming to make it easier for customers to use multiple services without managing several separate subscriptions.
Whether the new structure delivers meaningful savings will depend on each user's current subscriptions, AI usage, and reliance on third-party models. For existing customers, the permanent switching rule makes reviewing the package details particularly important before moving to the unified plan.
Source: xAI