African fintech startup Taja has surpassed 50,000 users since launching in 2024, with monthly transaction volumes reaching millions of dollars as it expands its cross-border payment services across the continent.
The company provides financial infrastructure that allows individuals and businesses to send, receive, convert, and spend money internationally through a single platform. Its services are designed to simplify cross-border transactions for African freelancers, creators, merchants and businesses operating in global markets.
Connecting African users to global payments
Taja operates in Nigeria, Ghana, Kenya, Senegal, South Africa, Benin and Côte d’Ivoire, connecting users to major currencies and payment networks in the United Kingdom and the United States.
Its services include multi-currency accounts and wallets, international collections, local and cross-border payouts, real-time currency conversion, virtual cards, and digital-asset settlement capabilities.
By consolidating these services, the startup aims to reduce the complexity of managing payments across different currencies and financial systems.
“We built Taja because moving money across borders shouldn’t feel like navigating a labyrinth,” said David Orovwiroro, the company’s chief executive officer.
Targeting barriers to cross-border commerce
Taja’s growth comes amid persistent challenges for Africans participating in the global digital economy, including fragmented payment systems, currency barriers and difficulties with international settlements.
These issues can affect freelancers receiving payments from overseas clients, merchants paying international suppliers and businesses managing funds across multiple currencies.
Orovwiroro said the company’s milestone reflects growing demand for accessible, borderless financial infrastructure.
“Our vision has always been about more than moving funds; it is about economic empowerment and removing the invisible borders that can limit African talent and businesses,” he said.
He added that Taja would continue providing creators, freelancers and business owners with financial tools to compete in the global economy.
The company says its next priorities include strengthening its payment infrastructure and expanding its reach across Africa and international markets, as it seeks to make cross-border financial services more accessible to individuals and businesses.
Source: Technext